Commercial Motion / Truist
Commercial Motion
The brand had a look. I gave it a pulse.
Motion Design • Typography • Animation • UI Animation • Compositing • 3D Product Animation
- Anchor client
- Truist
- Work
- Launch / Mobile Banking / Putt-Putt
- My role
- Motion design / typography / animation / UI animation / compositing / 3D product animation / editorial pacing / multi-format adaptation
- Formats
- 16:9 / 1:1 / 9:16
The handoff was a three-page brief and one layered PSD. I took it from still boards to a finished 30-second spot, right down to the pacing and scratch VO.
One launch film became a run of work for Truist. I translated the brand system into motion: animating product UI, building the 3D phone animation, compositing tracked screens and adapting the work across 16:9, square and vertical.
Putt-Putt / Shot integration
The graphics had to live in the shot.
The editor created the main live-action cut and final legal. I built the opening logo asset, tracked the phone, animated the UI inside it, composited the insert into the live-action shot and created the standalone end card.
- My role
- Logo animation / UI animation / tracking / phone-screen composite / end-card animation
- Input
- Live-action edit + approved brand assets
Truist launch / Motion graphics
The launch landed.
For the launch film, an editor supplied the music and live-action inserts. I created the motion-graphics system, including the 3D phone animation, product moments and brand transitions that carried the story forward.
- My role
- Motion-graphics system / typography / 3D phone / product animation / transitions
- Input
- Music + live-action inserts
Input / Output
From supplied boards to finished motion.
The client supplied the brand system, script, UI design boards and product assets. The brief and PSD below are shown only as the starting point, not as my design authorship.
- My role
- Motion interpretation / typography / production design decisions / finishing
- Client supplied
- Brand system / script / UI boards / product assets
Mobile Banking / Full production
Three pages. One PSD. Thirty seconds.
I took the supplied script and still UI boards through motion, 3D product animation, editorial pacing, scratch VO, compositing and finishing. Then I rebuilt the work for three native compositions rather than cropping one master into every screen.
- My role
- Motion design / typography / 3D product animation / editorial pacing / scratch VO / compositing / finishing
- Delivery
- 16:9 / 1:1 / 9:16
The outcome
A brand system translated into motion, then trusted with the next brief.
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