- Scope
- Client-requested generative work
- My role
- Direction / design / compositing / editorial
- Approach
- Controlled generation inside a conventional finishing pipeline
I use generative tools when the brief calls for them, then bring the material through the same decisions as any other job: design, timing, compositing, typography and finish.
This is a separate capability. It is not a label for the rest of the portfolio.
Hi-Chew / Concept + finish
Generate the possibility. Finish the image.
Short client-requested explorations, art-directed around the product and finished for a coherent campaign world.
- My role
- Art direction / generation strategy / product compositing / finish
- Deliverable
- Client-requested concept explorations
Smirnoff / Product worlds
Build a world around the product.
Brief, art-directed product moments shaped through generation, compositing and finish.
- My role
- Concept direction / generation / product compositing / finish
- Deliverable
- Product-world explorations
Gamers IRL / Work in progress
A game world in the real one.
An evolving edit built across live-action, generated environments, motion design and compositing.
- My role
- Creative direction / editing / motion design / compositing
- Production mix
- Live action / generated environments / conventional finishing
Full reel / Sound on
Gen AI Reel 2026.
Selected client-requested generative work, shaped through direction, editing, design and finish.
The point
New tools. Authored choices.
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